Who We Are


We're just Ben, Mick & Alan, three guys who specialize in making practical products focused on making your life easier. We love design, business and making products to solve problems. Since 2013 we have been bringing products to the world that do just that, solve problems. Now we are turning our collective skill-set to a different kind of organizational problem. Making the BEST HOOKS possible. We have been lucky to work with great people who help to make everything possible, here in Ireland & our partners around the world.


Thanks for visiting and we hope you find something useful.

  • Alan Harrison


    Co Founder / Director R&D

    Industrial Designer

    Focused on details and inherently inquisitive Alan's approach to each project is based on seeking innovation and simplicity wherever possible whilst creating acute realizations of each outcome.

  • Ben Millett


    Co Founder / Creative Director

    Industrial Designer

    Photographer

    With an approach which aims to consider the big picture of each project aiming at overall creative consistency Ben's design focus is on functionalism combined with compelling visual representation.

  • Michael Culleton


    Co Founder / MD

    Business Development

    With a substantial history in the logistics and business world Michaels' expertise gels perfectly with the creative to help enable what happens after product leaves paper.

  • Elaine Dunne


    Accounts and Finance

    Elaine works at the heart of the company to keep things running smoothly by being embedded in operations behind the scenes. Elaine also manages keeping the numbers tidy for each project and keeping everything up-to-date so we know our heading.

  • Conor Kehoe


    Industrial Designer

    Web Development

    As an Industrial Designer and Web Developer Conor bridges the gap from the physical to
    the digital and supports the company's online needs while also being an integral part of the industrial and graphic design output of the company.

  • Kelly McGuinness


    Industrial Designer

    Kelly supports all of the company's design needs across the board and is adept at turning around solutions for whichever project is ongoing whether prototyping, 3D modelling, designing branding or creating render textures Kelly applies her creativity for the best outcome.

Thank you


Thank you to all of our amazing customers.

You are part of the journey and we wouldn't be here without you so thanks so much and if you're reading this please sign up below to continue the journey with us.

Slán go fóill